Thursday, November 29, 2007

Selling Swedish Linens Out of New Orleans

Currents Magazine
Fall 2007 Issue
by Hans Sandberg

Hurricane Katrina wrecked New Orleans and other cities in the south, by the rebuilding effort has among other things created a need for home furnishings. This propelled Cecilia Kjellgren, a member of SACC South Central, to launch a company that sells traditional Swedish linen.

What is Southern Linens?

"Our company provides previously unavailable Swedish fabrics, home furnishings and accessories to retail customers in the U.S. We distribute pillows, blinds, lampshades and many additional Swedish decorative items to interior designers and architects."

When did you start the company?

"I have been selling table linens and fabrics for a couple of years, but recently added a more contemporary line of fabrics that represents genuine handicraft from Southern Sweden."

Why Linens?

"The traditional Swedish art of textile manufacturing is quite unique and I have always enjoyed the quality and the attractiveness that Swedish linen represents. These fabrics will allow you to live a modern lifestyle with functional and beautiful designs. Today, the textile market is full of foreign-made fabrics - with unhealthy processing methods involving chemicals that are harmful to us - which is why we are proud to sell this ecologically and environmentally friendly products here in the United States."

No comments: